{"id":38,"date":"2026-02-17T12:06:38","date_gmt":"2026-02-17T12:06:38","guid":{"rendered":"https:\/\/consultancy.castle-douglas.com\/wp\/?p=38"},"modified":"2026-08-28T12:44:07","modified_gmt":"2026-08-28T12:44:07","slug":"vision-mission-values","status":"publish","type":"post","link":"https:\/\/consultancy.castle-douglas.com\/wp\/2026\/02\/17\/vision-mission-values\/","title":{"rendered":"Vision, Mission, Values"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I can&#8217;t count the amount of times I&#8217;ve been asked by Third Sector Organisations (TSO&#8217;s)large and small, of all types and legal formats &#8220;Do we really need a Vision, Mission and Values statement&#8221;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My answer has always been the same.  It&#8217;s not a question of need &#8211; TSO&#8217;s are founded on these, they&#8217;re essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I won&#8217;t do a masterclass in a blog &#8211; that&#8217;s why I consult and have produced my Guide that is available for purchase soon.  Briefly, a Vision is <strong>what you will see (hear\/feel) when you complete your Mission<\/strong>. It is the change your TSO was set up to deliver. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mission<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your Mission is described in your Governing document, probably at number 3 or 4 in the Clauses.  It normally starts with the word &#8220;To&#8221; and includes the <strong>change words<\/strong> that describe the actions your TSO needs to undertake to realise your Vision. Enshrined in Charity Law these change words are often like &#8220;relief (of), advancement (of) promotion (of)&#8221;. And so on. They are often called &#8220;purposes&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When I deliver training sessions to members of the governing body of any TSO, one of the first questions I ask is &#8220;what are your (TSO&#8217;s) purposes?&#8221;. I have grown to expect more blank looks than answers over the years. This says something about how our Sector inducts people &#8211; or doesn&#8217;t. I&#8217;ll post a blog on this in the future<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Values<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every TSO when it establishes by definition establishes a set of values. They may not be defined, but again they are baked in to the TSO&#8217;s Vision and Mission. They are often about fairness, justice, respect, and nowadays more often, love. The clever folk call these things &#8220;nominalisations&#8221; &#8211; things you can&#8217;t put in a wheelbarrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Values are the <strong>glue<\/strong> that binds your volunteers, staff (if you have them), trustees and in <strong>most cases<\/strong> your beneficiaries, commissioners or customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guide and template for good Governance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/consultancy.castle-douglas.com\/governance-improvement-framework.html\">The Governance Framework is now available<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I can&#8217;t count the amount of times I&#8217;ve been asked by Third Sector Organisations (TSO&#8217;s)large and small, of all types and legal formats &#8220;Do we really need a Vision, Mission and Values statement&#8221;? My answer has always been the same. It&#8217;s not a question of need &#8211; TSO&#8217;s are founded on these, they&#8217;re essential. Vision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[3],"tags":[7,12,8,15,5,13,16,14,11],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-the-basics","tag-advice","tag-charity-sector","tag-governance","tag-mission","tag-third-sector","tag-trust","tag-values","tag-vison","tag-voluntary-sector"],"_links":{"self":[{"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":3,"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/posts\/38\/revisions\/76"}],"wp:attachment":[{"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consultancy.castle-douglas.com\/wp\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}